Proactive Human Resources Strategies

Proactive Human Resources Strategies

Human Resources is commonly becoming accepted as a strategic business partner, worthy of a seat at the highest levels of leadership within many organizations. With the advent of social networking, and new digital technologies, human resources specialists are now expected to not only deliver value, but to deliver it at a faster pace; often with a global reach. While many small business owners don’t start out with the intention of facing human resources issues, once they start hiring staff, and...
Building your business through social media marketing

Building your business through social media marketing

Social media is a marketing gold mine for small businesses. And understanding the nuances of each social network can help you optimize your efforts and get the most bang for your buck. The best place to start is finding out where your customers are. Each site attracts different demographics and offers distinct marketing opportunities. Take a look at the social media networks available to see which ones match up well with your specific business.   Social network use by Canadian adults...
What do I need to know about starting a franchise?

What do I need to know about starting a franchise?

If you don’t want to start a business from scratch or buy an existing business, franchising may a good choice for you. Franchises employ over 1 million Canadians and generate approximately $68 billion in revenue every year.1 Franchising can reduce some of the risks of starting your own business, but you may also feel restricted by a lack of flexibility in decision-making.   How does starting a franchise work? The franchisor (the company leasing the rights to the business name and system)...
How to import goods into Canada and grow your business

How to import goods into Canada and grow your business

It goes without saying that exporting your goods or services to another country or importing goods into Canada are great ways to grow your business. But with any great opportunity there are risks.   So before you start to do business across borders, there are a few things you should consider. Is your company ready to do business in other countries? Do you have the capacity to produce for other countries? Do you have the working capital you’ll need to buy imports? Do you have the...